Hidden within the walls of Stanton House, a boutique hotel in Downtown El Paso, Texas, is a speakeasy called Zettai Ryoiki. The name, Japanese for absolute territory, originated with the manga and anime comic book and animation styles. The custom identity stylizes the initials of the name in a unique and elegant way. Elements of Japanese culture and design can be seen in the implementation of the identity. The new identity perfectly compliments the classy, upscale feel of the speakeasy and incorporates a hint of mystery with the unfamiliar name and limited public knowledge.